In a word, Quality! I purchased this towel after losing my Titleist towel on the course. I stumbled across Rose and Fire and really liked the look of their "Made in America" products. I ordered the towel and was not disappointed. In addition to being a heavy-weight towel, the thoughtful design was certainly a plus. The stitching and design on the ends of the towel allow for a surface that aids in the removal of debris and dirt easily and efficiently. The towel, meets in purpose and looks great.
I'm not sure if the towel needs a loop or grommet, I typically place the towel through the hand of my bag and let it hang and I've always found the hanging loops on other towels unnecessary, often letting the towel hang to the ground. For me, its a non-issue.
To sum it up, I have not regretted any purchase from Rose and Fire and look forward to my future purchases! This towel is a much higher quality product that you will find form any of the other typical manufactures. Buy it and you won't be disappointed.