About Us

COMPANY

We began in 2013 in a 100 square foot room full of passion, vision and creativity. Since then we've exploded onto every continent, professional tours, the pages of every major golf magazine, and most importantly hundreds of thousands of customers' bags!

Our owner, Mike, is constantly engaging with customers when working on new designs and would love to hear from YOU on our Instagram, Facebook, or Twitter. Please also feel free to reach out to our friendly staff at to learn about our online selection as well as custom corporate, team, and event products with your logo and/or artwork. We look forward to working with you! 

WHO IS ROSE?

Our name comes from the founder and his family. "Rose" was the matriarchal designer, creating hats after World War II. Rose symbolizes classic timelessness, beauty, and a respect for tradition. "Fire" is a play on the founder's last name and represents the strength and passion infused into everything we create.   

FOUNDER

My passion for design and creation comes from my grandmother, Rose. She began her career as a hat designer in the 1940s. I emulate her classic style and commitment to quality in my constructions. Growing up spending summers with her and in my uncle's denim, jacket, and garment facility I learned about design and what it takes to execute a vision.  

After working in the golf industry designing headcovers and milled putters, I began applying what I learned in my youth and some of my own techniques to headcover design and construction. I try to add a level of sophistication and quality to my creations that is unseen today. Please browse our site to see what I mean and feel free to get in touch via email or social media. I promise to always give you our best.

Mike Buchfuhrer

Founder, Designer, & CEO